Who we are
The data controller is Bentech Medical Ltd (trading as Eezychair), a company registered in England & Wales under company number 14456727, VAT number GB429984831, with its registered office at 2 Old Forge Road, Wimborne, BH21 7RR, United Kingdom. You can contact us about any privacy matter at hello@eezychair.com or on 0208 050 4849.
This Privacy Policy describes how Bentech Medical Ltd (the “Site”, “we”, “us”, or “our”) collects, uses, and discloses your personal information when you visit, use our services, or make a purchase from eezychair.com (the “Site”) or otherwise communicate with us (collectively, the “Services”). For purposes of this Privacy Policy, “you” and “your” means you as the user of the Services, whether you are a customer, website visitor, or another individual whose information we have collected pursuant to this Privacy Policy.
Please read this Privacy Policy carefully. By using and accessing any of the Services, you agree to the collection, use, and disclosure of your information as described in this Privacy Policy.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on the Site, update the “Last updated” date and take any other steps required by applicable law.
What Personal Information We Collect
Information that you directly submit to us through our Services may include:
- Basic contact details including your name, address, phone number, email.
- Order information including your name, billing and shipping address, payment confirmation, email address, phone number.
- Account information including your username, password, security questions.
- Shopping information including items you view, add to cart, or wishlist.
- Customer support information you share when communicating with us.
Information We Collect through Cookies
We automatically collect certain information about your interaction with the Services (“Usage Data”) using cookies, pixels and similar technologies. Usage Data may include device information, browser information, IP address and other interaction details.
Information We Obtain from Third Parties
We may obtain information about you from vendors and service providers who collect information on our behalf, including Shopify (our e-commerce platform) and our payment processors. Any information we obtain from third parties will be treated in accordance with this Privacy Policy.
How We Use Your Personal Information
- Providing Products and Services. To process payments, fulfil orders, send transactional notifications, manage your account, arrange shipping, and handle returns and exchanges.
- Marketing and Advertising. To send marketing communications and tailor advertising on our Site and other websites.
- Security and Fraud Prevention. To detect, investigate or take action regarding possible fraudulent, illegal or malicious activity.
- Communicating with you. To provide customer support and improve our Services.
Lawful Bases for Processing (UK GDPR)
- Contract — to process and fulfil your order, manage your account and provide after-sales support.
- Legal obligation — to keep accounting, tax and VAT records, and to respond to lawful requests.
- Legitimate interests — to prevent fraud, secure our Site, and improve our products and service. We balance these interests against your rights.
- Consent — for marketing emails, non-essential cookies and any optional communications. You can withdraw consent at any time.
How Long We Keep Your Data
Order, invoice and VAT records are retained for 6 years to meet HMRC requirements. Marketing data is retained until you unsubscribe. Account data is retained while your account is active and deleted on request, subject to the retention rules above.
How We Disclose Personal Information
We may disclose your personal information to vendors and third parties who perform services on our behalf, to business and marketing partners (including Shopify), to other parties with your consent, to affiliates within our corporate group, and in connection with legal obligations or business transactions.
Your Rights and Choices
Depending on where you live, you may have the right to access, delete, correct, or port your personal information; to opt out of sale, sharing, or targeted advertising; to limit use of sensitive personal information; to restrict processing; to withdraw consent; and to appeal decisions. To exercise any of these rights, contact us using the details below.
Children's Data
The Services are not intended to be used by children, and we do not knowingly collect any personal information about children.
International Users
We may transfer, store and process your personal information outside the country you live in. Where required, we rely on recognised transfer mechanisms such as the European Commission's Standard Contractual Clauses.
Contact
Should you have any questions about our privacy practices or this Privacy Policy, email us at hello@eezychair.com or write to us at 2 Old Forge Road, Wimborne, BH21 7RR, United Kingdom.
Complaints
If you have a concern about how we handle your personal information, please contact us first so we can try to resolve it. You also have the right to lodge a complaint with the UK Information Commissioner's Office (ICO) at ico.org.uk.